5/18/2023 0 Comments Disco stickJoseph DeAcetis: Talk to Forbes about the history, and development of DISCO? I recently had the privilege of speaking with founder Ben Smith about how Disco is the one stop solution for building a clean skincare routine, how the line was created to be accessible for the everyday guy, while at the same time maintaining a premium look and feel and why he would choose actor Ryan Reynolds to highlight the Disco brand!īen Smith - Founder of Disco Courtesy of Ben Smith, founder of Disco Beginning on November 1st, five dollars from every disco face mask sold on will be donated to support Movember's efforts to change the face of men’s health. On a social impact level, the brand is a proud partner of Movember, the leading global men’s health charity, and has pledged to raise $50,000 which will benefit health research and support projects for prostate cancer, testicular cancer, mental health and suicide prevention. Minimal and simple ingredients are key: caffeine to reduce puffiness under the eyes, aloe vera to calm irritated skin, organic essential oils for a natural, clean scent and hyaluronic acid to minimize the appearance of fine lines and wrinkles. More importantly, the brand uses clean ingredients and the products are vegan as well as gluten, aluminum, cruelty, paraben and sulfate-free. Following launch, Disco will roll out an interactive platform for men to provide real-time feedback and insight that will aid in developing future collections. Disco's introductory collection was derived from polling what men were looking for in their skincare routine. The full Disco product suite will initially include: Face mask and scrub, eye stick, face cleanser stick and moisturizer, body wash and deodorant. Not overthinking your skincare routine, but creating a pattern that you can follow, and feel good about it. The brand offers an effortless purchasing experience where customers can purchase products individually or choose from three membership options. The inspiration for the name Disco was created to evoke the feeling of living in the moment and a hypnotic rhythm - bringing Disco's ethos to life. ![]() Disco Body Collection_ James Lacroix at High Tide for Disco
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